PACKAGING DESIGN

 

Packaging design is the design of product packaging in terms of material, shape, size, color, and text. In addition to the external aspects, the connection between the packaging and the product also plays a role, i.e., how the product is presented in the packaging and how the product can be removed. SM custom packaging USA should appeal to consumers emotionally and encourage them to buy. As a result, the product stands out from the competition through visual, verbal, haptic, or olfactory effects.

Product packaging is so diverse Different types of boxes are suitable, depending on the product.

WHAT DO YOU HAVE TO CONSIDER WHEN DESIGNING THE PACKAGING?

We give a brief overview of the questions that need to be clarified before the packaging can be designed.

1) THE PRODUCT

How big heavy is the product? Depending on this, the type of closure for the box should be selected. For example, a bottom with tuck in flaps is more suitable for light effects, an automatic base for heavy products.

Is it a high-quality or susceptible product? The packaging should match the product in terms of value. An inlay that ensures a secure hold is best for a sensitive product.

Is it about packaging a new product from a startup, or is it a product from an existing brand? The box for a new product can be creatively designed to stand out next to competing products. When it comes to creating an innovative product, the packaging can also look unusual to arouse consumers' curiosity. However, if the packaging is too unique, there is a risk that the consumer will no longer recognize what kind of product it is.

If it is an existing product of a well-known brand, there are limits to creativity within the corporate design.

Another important aspect of packaging design is that the packaging can be modified. This must be taken into account when different variations of the product exist or are planned.

Packaging design

The extraordinary attracts attention: why not pack the special edition in a designer telescopic box?

2) THE TARGET AUDIENCE

The packaging design should be more colorful if the product is for children with haptic effects, glitter, or unique colors. For an older target group, you should pay particular attention to a larger font and a straightforward design. People who pay attention to sustainability prefer natural packaging made from natural cardboard. Design savvy consumers, on the other hand, are addressed by high quality finishes or a modern design.

3) POINT OF SALE

If the product is sold online, the product must be held securely in the packaging to be transported safely. If the product is sold in the checkout area, it could be displayed hanging with the help of a suspension. If, on the other hand, the product is stacked on the shelf, the stability and stack ability of the box are essential. In addition, only the front of the cardboard packaging can then be seen. This must also be taken into account when designing the packaging. In this case, a continuous pattern would be exciting, which is created from several boxes next to each other. 

4) LEGAL ASPECTS

For legal reasons, certain information belongs on the packaging. Depending on the product, this includes barcodes, nutritional information, and expiry date or production number. This must also be taken into account when designing the packaging. 

·         Packaging design legal aspects

·         Packaging design natural cardboard

5) THE BUDGET

When designing the packaging, one also has to keep an eye on the budget. A high-quality packaging attracts attention, increases the perceived value of a product, and thus the willingness to pay on the part of the customer. But of course, the packaging has to match the product.

The packaging can be upgraded with the help of refinements, blind embossing, or unique colors, which are slightly more expensive to produce.

The selected printing process also impacts costs whether a box should be printed in digital or offset printing. Is it also often a question of the number of copies? For example, printing plates for offset printing is relatively expensive, but the paper and ink costs for offset printing are lower than for digital printing. In addition, if the cardboard packaging is produced according to standard dimensions, there are already punched contours, and the costs are reduced.

Packaging design finishing

Refinements are more expensive but also create a greater willingness to buy from the consumer.

6) THE BOX

Is one type of box typically used for many competing products? Then you could consider using a completely different cardboard packaging when designing the packaging, for example, a creative package. This will make your packaging stand out and attract attention. If the product needs to be stackable, classic folding boxes are suitable. If it is to stand freely on a presentation surface, adjustable feet are recommended. Viewing windows makes the product tangible.

However, a box can not only be presented visually. Haptic effects also play a role in packaging design, be it through a specific finisher, a rough Kraft cardboard, olfactory effects through scented varnishes, or acoustic effects through a magnetic closure play a role. This sets particular highlights.

Packaging design packaging of brushes

Unusual and high-quality packaging of brushes. The inlay presents the content in a classy way.

CONCLUSION ON THE PACKAGING DESIGN

The packaging should reflect the product, protect it well, and be easy to store and open.

All legally required information should be included.

The packaging design should be conspicuous to assert itself against the competition at the Poss. 

If there are several versions of the product, the packaging design should be easy to vary, for example, with a banderole. Modifications for seasonal occasions (Christmas) are also possible with some products.

The design of the packaging custom boxes wholesale should deliver an emotional / multi-sensory address, e.g., through optics (colors, writing, shape), feel (natural cardboard), acoustics (type of closure, e.g., magnetic closure), fragrance (scented varnish)